De modo a facilitar, fizemos 1 vídeo passo a passo para você instalar e configurar o plugin Yoast no seu site WordPress, confira:
While every SEO campaign can have unique goals, most online publishers are united in wanting to achieve some or all of the five following results from their investment in optimization:
Keyword research: You use a search engine for both paid and organic search, and both require a user to enter a keyword. So you need to do keyword research for organic search and paid search.
Seperti yang bisa Anda lihat pada gambar di atas, Yoast SEO memberikan analisis untuk jumlah keyword, panjang kalimat, hingga panjang artikel. Sehingga, proses penerapan teknik SEO di konten bisa lebih cepat diselesaikan.
links from other websites. Especially the number and quality of links pointing towards your site is important. The more quality, relevant sites that link to your website, the higher your position in Google will be.
Content quality and relevance - Is the content valuable and relevant to the website’s target audience?
Rather than attempting to be the best keyword optimized result, RankBrain rewards websites that provide user satisfaction (by measuring it) and return the result that the user expects.
Over the past few decades, SEO professionals have made many ongoing efforts to identify as many of Google’s proprietary organic rankings factors as possible, and to attempt to organize them in the order by which they appear to influence rankings.
Hey Brian, great post! I’m right at the start of trying out the skyscraper technique with my new blog post so I’ll more info let you know how that goes (it’s already got great results!)
Proactively building links and citations from high quality third-party sites via outreach to those publications
Optimize page titles and descriptions so that when someone searches, your listing is more likely to be clicked. The click-through rate is the percentage of people who see you on Google and then go ahead and click through to your website.
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When searchers reach your site via clicking on the organic SERPs, this is known as “traffic”. Whether the click-thru-rate (CTR) to your website pages from the SERPs impacts organic rankings in Google is a matter of ongoing controversy and debate in the SEO industry.